Station Compliance›Field Notes
Television
Television plants have more equipment inside the September 29 rule than radio plants do, and the device that puts the alert on screen is the one nobody has counted.
By Mark Shannon ·
Most coverage of the FCC's new program chain security rule has been written for radio, including a good deal of what is on this site. That is a reasonable starting point — the documented hijackings that produced the rule were radio incidents, running through STL boxes with factory passwords.
But the rule was not written for radio, and reading it as a radio rule causes television stations to under-count what is in scope. A TV plant has more devices inside § 11.35(d) than a radio plant does, and the reason is a requirement television has carried for years.
§ 11.35(d) applies to EAS equipment, studio transmitter link equipment, and:
any remotely managed equipment that routes, processes, or inserts content into the transmission of the EAS Participant's programming
Three verbs — routes, processes, inserts. In radio these mostly describe audio devices. In television they describe audio and video, which roughly doubles the equipment list before you have thought about anything unusual.
Television does not merely happen to have video insertion equipment in the air path. It is required to.
Under § 11.51(d), a television station transmitting an EAS message must transmit a visual message carrying the originator, event, location and valid time period. The rule goes further and specifies how: at the top of the screen or where it will not interfere with other visual messages, readily readable and understandable, without overlapping lines or text running past the viewable display, and displayed in full at least once during the message.
Something has to render that text onto the picture. Depending on the plant it is a character generator, a dedicated crawl inserter, a keyer in master control, or the video output of the EAS box itself.
Whatever it is, it is inserting content into the transmission of your programming. That is not an inference about the rule's intent. It is the rule's own words applied to a device whose entire function is described by them.
Ask the question the rule asks. Does this equipment insert content into the transmission of your programming? For a crawl inserter the answer is yes by definition — it exists for no other purpose. The only remaining question is whether it is remotely managed, and in most plants it is, precisely so somebody can clear a stuck crawl without driving in.
It has an unusual combination of properties, all of which push it off the inventory:
Every one of those is also a description of the Barix units the FCC cited in the incidents that produced this rule. Same shape of problem, different rack.
Worth being concrete, because the risk here is not abstract.
The documented radio attacks put unauthorised audio on transmitters — alert tones, an offensive song, promotional content. A compromised crawl inserter puts unauthorised text over the picture, on a device whose legitimate purpose is displaying emergency messages.
That is a more credible-looking false alert than anything achievable on radio, because viewers are conditioned to trust text at the top of the screen during an emergency, and because the device is doing exactly what it normally does. Nothing about the output looks wrong.
While the crawl inserter is the one most likely to be missed, the full scope in a TV plant is longer than most stations assume: master control switcher, playout automation and video servers, routers in the air path, encoder and multiplexer, PSIP generator, captioning encoder, STL at both ends, transmitter remote control and exciter, and — in an ATSC 3.0 facility — the gateway and broadcast core, which are IP-native by design.
The TV scope guide walks all of it device by device.
There is nothing to file — § 11.35(d) carries no reporting obligation. The deadline is September 29, 2026, and the obligation is to have done the work.
The rule reference covers all three requirements, and the small-station exemption question covers who this applies to, which is every EAS Participant including every television licensee.
Everything on this site is free to read. The Program Chain Compliance Kit is the implementation version — the device-by-device reference, the network patterns for a one-rack station, and the worksheets that leave a paper trail behind the work.
The rules on this site change without warning — a deadline gets waived, a filing window opens, a Public Notice lands on a Friday. Leave an address and you get an email when something changes that affects a small station. Nothing else, and one click to leave.